Just go to Beneath the Ink’s website and they’ll have you hooked. This is what it says:
We specialize in satisfying your curiosity…
because reading in the digital age means you can have more
and you know you want more
What will you find Beneath the Ink?
Finally, right? From the interview with Sherisse Hawkins, CEO of Beneath the Ink on Digital Book World:
We push the limits of what is possible within ebooks, knowing that their full potential has yet to be unlocked
I’ve only been saying this for three years.
So what is Beneath the Ink? It’s an app-less enhancement platform for ebooks described as the “happy medium between text-under-glass ebooks and a multi-media frenzy.”
What’s really exciting about this start-up, is they are placing the power to create immersive content firmly in the author’s hand and bridging the gap between reader and creator.
The Beneath the Ink author portal supports any content you require – images, prose, commentaries, maps, and even audio or video files. Our service is accessible by any author, and the process is incredibly fast and simple. The most important distinction is that readers have a CHOICE on when (or if) to access the additional material. It’s simply tucked beneath the ink waiting for them, and does not require the reader ever leave the page or be connected to wifi.
What else are they cooking up? How about a “living” digital jacket flap. Yes, please. I would very much like my jacket flap to be alive.
So can we please not saddle an e-pub startup as exciting as this one with a term as dull and lifeless as “adjacent content”? It doesn’t sound cutting edge, it doesn’t sound immersive, it sounds like an unwanted growth you have removed.
That being said, I am ready to be BINK-ified.