Great post by Lucas Johnson of Silverstring Media on the need for a publishing house for transmedia productions.
Frankly, it seems like the traditional publishing houses of today are actually in a pretty good position to do exactly this, if they’re willing to work with writers from the start to develop the ideas. (Scholastic of course did basically this with 39 Clues — except that was a concept created in-house, rather than by a pitching author.)
Interesting that he should mention Scholastic since they have partnered with Ruckus Media to create the first transmedia imprint (Scholastic Ruckus Imprint). Also interesting since I have often thought, especially with all the debate recently over literary agents branching out into e-publishing services, that agents will eventually become Transmedia Producers.