So what’s a storyrunner? Have no idea. In fact I’m pretty sure I just made that up. As you might already know, I spend an inordinate amount of time thinking about and writing stories for digital platforms. The other day, as I was sifting through vast amounts of content trying to reorganize it for better flow and continuity, I started feeling less like a writer and more like a showrunner.
Anyone familiar with the television industry knows a showrunner is the individual charged with giving a show tone and direction. The showrunner is usually an Executive Producer, the head writer, and more often than not, the series creator.
But what is a storyrunner?
A storyrunner is essentially a high tech editor charged with overseeing the distribution of content across various platforms while maintaining overall tone and direction, and ensuring story continuity. Or maybe it’s the storyworld’s author themselves, only with more creative control and a broader partnership than is given to writers under a standard contract.
Why do publishers need storyrunners?
Because authors are becoming content creators and stories are growing outside of the confines of the book.